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You need to
remember that first impressions happen only once and they happen
fast. |
Internet users make up their
minds about the quality of a website in the blink of an eye.
Researchers found that the brain
makes decisions in just a 20th of a second of viewing a webpage
The study, published in the journal
Behavior and Information Technology, also suggests that first
impressions have a lasting impact because of what is known to
psychologists as the "halo effect".
If people believe a website looks
good, then this positive quality will spread to other areas, such as
the website's content.
Since people like to be right, they
will continue to use the website that made a good first impression,
as this will further confirm that their initial decision was a good
one.
"Unless the first impression is
favorable, visitors will be out of your site before they even know
that you might be offering more than your competitors,"
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